APLawrence.com -  Resources for Unix and Linux Systems, Bloggers and the self-employed

Why I don't trust RSS subscriber figures

What you don't know is whether a reader saw one ad or many. Google puts a variable number of ads into your feeds, and that number is only partially under your control. You also can't control how often people are reading: you might post once per day, but a subscriber might read only once or twice per week. These variables make it impossible to directly correlate Adsense impressions to feed subscribers. However, we can get some clues.

Title Last Comment
Why I switched to Ezoic  
- Why I switched to Ezoic and yes it is aggressive with ads! -

Words can kill  
- Being overly worried about objectionable words causes me some extra editing. Words can kill, it seems - can kill Adsense ads, that is.. -

Ezoic Day 2  
- There were far fewer issues than I expected, but I did have to work around a few things -

I let Ezoic mess this site up and they made it better  
- Although I am very averse to not controlling things here, I'm going to let Ezoic drive for a bit -

Spotting Click Bombing with Google Analytics  
- Here are two simple Analytics report that could help you spot click bombing and identify the source -

Someone is click bombing me  
- If someone is trying to damage you, here's how to track them down and stop them -

Hiding Adsense on narrow screens  
- You are allowed to use CSS display:none with Google's new responsive ads. Here's how you do it with CSS.. -

Surveys instead of ads?   2014/12/11 TonyLawrence
- If this works, I'd take the ads off this site - but I am pretty sure it will not -

Targeting customer interests with multiple Google Plus Pages  
- Although mostly overlooked in the general excitement about Google Plusbusiness pages, it's important to realize that you are not limited to just one page for your business. If your business sells multiple products or services, you may very well want to create pages for each part. -

Google Plus Business pages are open now  
- Google-Plus now allows business pages. You seem to need a Google Plus account to create your pages, but of course you don't need to post anything at all on that account. You can create as many individual pages as you need. I immediately created pages for several aspects of my business. -

Snarling Panda (Google Big Panda update)   2011/03/25 TonyLawrence
- Google 'Big Panda' algorithm change disrupts many web sites, causes bitterness and confusion -

Misunderstanding Wave   2010/05/19 TonyLawrence
- There are people who don't understand Google Wave. -

My first Waves  
- Thanks to one of our readers (thanks again, Donal) I got a Google Wave invitation Friday morning. -

How to Make Money (for me) Blogging  
- I kindly offered to spend 10 minutes with him for the same amount, which is an astounding 98.33% savings of his time! -

Fear of public speaking  
- I invited other local computer business owners to come visit us. Not one of the others even responded, never mind accepted. -

Confirmation of Adsense Theory  
- There's only one explanation for that: multiple machines are tracking and reporting in batches. -

Google Micropayments  
- The newspaper and magazine industry is clamoring for Internet micropayments. They've realized that nobody is going to pay even 50 cents to read a news article - what they probably don't realize is that people probably won't even pay 50 cents a year for full access to everything. -

Why I don't trust RSS subscriber figures  
- I'm skeptical about the value of RSS subscribers. Don't misunderstand: I think it is very important to provide RSS feeds; I just don't think counting subscribers means much. -

Googled: The End of the World As We Know It  
- The effect of Google upon society and business isn't neglected. All of this is looked at deeply. What does Google mean to other companies? What does Google's growth mean to itself? -

LOD Communications, Inc.
Analyzing Adsense performance with Google Analytics (Part Two)  
- Analyzing Adsense performance with Google Analytics Part Two -

Monetize your site with Google?  
- Google wants to help you monetize your website with the Google Checkout store gadget. -

FTC and Affiliate Links  
- A lot of bloggers and web sites make money from ads, affiliate links and from pushing their own products and services. The FTC recently announced concerns about affilate links -

Building Google Traffic  
- If he searched Google for the things she sells there were no results pointing to her and if he searched precisely for her business name he gets a hit in position 3, but it is somebody else's page with an old, incorrect address - not very helpful -

Analyzing Adsense performance with Google Analytics (Part One)  
- Analyzing Adsense performance with Google Analytics -

Maybe I don't want to be rich  
- Like every other lazy slob on this planet, I'd prefer to do less actual work and soak up more passive income from web business. -

Google Adsense and recession   2012/09/10 TonyLawrence
- Will recession hurt on-line advertising and Google? -

Review of Tribal Fusion for Publishers   2010/05/22 anonymous
- Tribal Fusion did NOT deliver good results for me. That doesn't mean that it wouldn't work for you. -

Chitika Premium  
- If someone was searching at Google for "Wireless Access Point" and came here because of their search, the Chitika ads are likely to show wireless routers. -

Adsdaq Ad Network  
- Adsdaq offers good opportunity for publishers by letting us set our own CPM price -

Google Ad Placement Targeting  
- Google's new ad targetting for channels allows advertisers to target sections of your website. -

Google Adsense multiple channel tracking  
- Google finally adds better tracking. This improvement doesn't answer all my gripes, but it's better than it was before. -

A/B Testing for Adsense is often pointless  
- There are usually too many variables and too little to gain to bother with A/B testing -

Google Affiliate Programs   2011/01/04 CindyEyler
- They apparently are calling these CPA ads, but what that means is that publishers get paid not for clicks but for some specific action at an advertiser's site. -

The value of Google Analytics  
- It is certainly true that Analytics does nothing that I couldn't do myself, though would require more disk space and processing power than I want to give it. -

All I want for Xmas is for Google to..Adsense   2013/07/05 TonyLawrence
- Things I wish Google would do in Adsense: I started this wish-list with Gmail, but Adsense is actually a bigger itch for me. Unfortunately, while many of these features and changes would be reasonable in a perfect world, Google may not be implementing any of them soon because they don't want to make things any easier for the cheats and crooks who are constantly bedeviling them with click fraud. Therefor, my very first wish for Adsense is that they stop paying per click and only offer impression based advertising. -

Click Fraud and Bots  
- Pay per click advertising has changed the texture of the internet. Compromised machines defraud advertisers. -

Yahoo vs. Google  
- A post at JenSense compares Yahoo's contextual advertising to Google's. The author reports that YPN brought in about the same money with a far lower click through rate. I think that she correctly analyzed the most likely reason: the YPN ads are different than the Adsense ads that browsers have probably already seen at other sites. As YPN matures, their contextual matching will improve, their CTR will increase, but at the same time their payout will decrease. At the end of the day, nobody should expect that YPN income will be any better than Adsense. -

Get out the tape measure  
- It's natural to wonder how you stack up. No matter what your volume of traffic is, you can't help wondering if you are making as much advertising money as you should. With that in mind, I'd like to offer you a very simple formula that will help you calculate how much money you should be earning: -

Is There Value in Search Engine Optimization Firms?  
- I spent some time over the past year or so talking to various SEO firms and Adsense consultants. These are people who offer to increase the visibility of your web site or increase Adsense revenue for a fee. -

Picking your subject for best Adsense results  
- No, this is not about going out and finding high paying keywords and writing copy designed to attract ads for those words. Well, it's a little bit about that, but without the soulless mercenary aspect. -

Google adds Advertise Here ability  
- This lets Adwords advertisers target ads to specific sites on a cost-per-thousand basis. -

Sitemaps: Influencing Google for Web Site Promotion and Adsense Revenue  
- There really isn't much you can do directly with Google in the area of web site promotion. However, there are a few tools you can use. -

Google Pricing Rumors  
- Chitika seems to be a bit more open, but neither YPN or Chitika deliver the punch that Google does for me. I understand some folks are doing very well with Chitika, but for me it's a few dollars a day at best. YPN pays well, but it's so unpredictable - some days it is great, other days it is next to nothing. Google delivers consistently - they may frustrate me because it's so hard to tell what works and what doesn't, but at the end of the day the dollars are there. -

Chitka Mini Mall Ads  
- Not only is this exciting because of the ability to specify the type of ads you want to run (right down to specific products if you desire), but Chitika is very aggressive and very interested in your success. Not two days after I had signed up, my account rep sent a long email where she had analyzed each of my sites and had specific suggestions for improving ad revenue. -

Ad jealousy  
- Ad jealousy: Google won't let you run certain types of ads more than once per page. -

Review Asrep (Third party reporter for Google Adsense )  
- Google (TM) won't tell you what pages of yours have the best click through rate -

The Gorilla, the Cowboy, and the Banana (site advertising)  
- Three ad providers give different results to the bottom line -

Competition in advertising  
- Competition by the web advertising networks is good for advertisers and web sites - but it never happened. Google owns it right now. -

More tools for on-line advertisers  
- Outside of the web, it's very difficult to get any kind of advertising statistics. You can track direct mail responses, of course, but certainly not with the ease and the depth that you cvan track web responses. -

Context ads not working  
- When the content is more focused, the ads will be much more relevant. If you visit the more technical areas of this site, you are much more apt to see ads that are right on target. That's to everyone's advantage: if you came here looking for information on RAID controllers, seeing ads from people who make such hardware just adds to the value of what you have found. -