APLawrence.com -  Resources for Unix and Linux Systems, Bloggers and the self-employed

Webmaster Tools vs. SEO Consulting

© April 2015 Anthony Lawrence


One of my customers services restaurant equipment. He has a small website that explains services offered and also has repair parts for sale. He called me the other day and asked me if I thought he was being over charged by the people who maintain that website.

Of course I can't really answer that. I asked him how much they charge him and what they do for the money. He said the yearly charge was $3,000.00 and $500 of that was for hosting. The $500 sounds reasonable enough, but what were they doing for the rest?

He said that was for "SEO services" - making his pages Google friendly and all that.

I next asked how many visitors he gets per month. That was around 600 according to Google Analytics. From a simple view, he's paying less than fifty cents per visit, which might be a pretty good deal if he's getting a good amount of business from it. But obviously he felt the expense was high or he wouldn't have called me with that question.

I asked him to look at his Webmaster Tools page. Were there any messages? Did any of the sections indicate problems? He said everything looked clean. You can look at that two ways: one is that the SEO firm is doing a bang-up job and the other is that there's nothing for them to do.

I lean toward the second. This is a tiny web site with a tiny number of visitors. The major changes are providing updates to parts and prices, which is work my customer has to do anyway. I think he's paying $2,500 a year for not much of anything. Not that things can't come up, but as I explained to him, Webmaster Tools will alert him to any structural problem and he could, if necessary, pay someone to fix that specific issue when and if it happens.

He asked about "making Google happy". Apparently they told him that this is what they do. Well, Google is happy if Webmaster Tools shows no issues. That's all there is to it. For a site like his, there's no link building to be done other than at manufacturer's pages and the few directories that come up when you search in this category. He's already in all of those and it certainly isn't much effort to keep up with.

On the other hand, sometimes a small business owner has better things to do than check Webmaster Tools and search Google for things related to his business. It might well be worth $2,500 a year to have someone else do that. I said that, but he said that he's doing those things himself now, so he really doesn't feel the SEO firm is adding much.

Maybe he's right?

Got something to add? Send me email.

(OLDER)    <- More Stuff -> (NEWER)    (NEWEST)   

Printer Friendly Version

-> Webmaster Tools vs. SEO Consulting

Inexpensive and informative Apple related e-books:

Photos: A Take Control Crash Course

Take Control of OS X Server

Take Control of High Sierra

Take Control of the Mac Command Line with Terminal, Second Edition

Photos for Mac: A Take Control Crash Course

More Articles by © Anthony Lawrence

Printer Friendly Version

Have you tried Searching this site?

This is a Unix/Linux resource website. It contains technical articles about Unix, Linux and general computing related subjects, opinion, news, help files, how-to's, tutorials and more.

Contact us

Printer Friendly Version

I am not out to destroy Microsoft, that would be a completely unintended side effect. (Linus Torvalds)

Linux posts

Troubleshooting posts

This post tagged:




Unix/Linux Consultants

Skills Tests

Unix/Linux Book Reviews

My Unix/Linux Troubleshooting Book

This site runs on Linode