APLawrence.com -  Resources for Unix and Linux Systems, Bloggers and the self-employed

How spammers use link farms


Some material is very old and may be incorrect today

© December 2005 Tony Lawrence
December 2005

http://www.seomoz.org/articles/link-spam-alliances.php is a paper that describes how spammers build artificial search engine rank by building networks of inward pointing pages. If you are a legitimate web site, with real content, these folks steal search engine traffic from you by their tricks.

I'm not sure about some of the conclusions reached by this paper. On the positive side (positive for us, not the spammers), the paper doesn't acknowledge that most sites now use 'rel="nofollow"' in any links added in comments. Major search engines ignore those links, so the spammers don't get any search engine boost from those links.

But I am not sure I can agree with the conclusion that (quote from above paper) "it seems likely that search engine spam in the form of artificial link popularity inflation cannot prosper over long periods of time". I'm not confident of that at all. I think that, like viruses, this will be an on-going war. The search engines will improve their ability to detect artificial linking, but the spammers will find new ways to cloak it. This dance won't end all that easily.


If you found something useful today, please consider a small donation.



Got something to add? Send me email.





(OLDER)    <- More Stuff -> (NEWER)    (NEWEST)   

Printer Friendly Version

->
-> How spammers use link farms


Inexpensive and informative Apple related e-books:

iOS 10: A Take Control Crash Course

Take Control of Pages

Take Control of Numbers

Take Control of the Mac Command Line with Terminal, Second Edition

Take Control of Automating Your Mac





More Articles by © Tony Lawrence





Printer Friendly Version

Have you tried Searching this site?

This is a Unix/Linux resource website. It contains technical articles about Unix, Linux and general computing related subjects, opinion, news, help files, how-to's, tutorials and more.

Contact us


Printer Friendly Version





Unlike info, pinfo does not display anything if it has nothing. I've been forever irritated by info coming up with its default page when it has nothing to tell me. (Tony Lawrence)




Linux posts

Troubleshooting posts


This post tagged:

Blogging

Malware

Web/HTML



Unix/Linux Consultants

Skills Tests

Unix/Linux Book Reviews

My Unix/Linux Troubleshooting Book

This site runs on Linode