# # Mobile Friendly on April 21st
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Mobile Friendly on April 21st

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Some material is very old and may be incorrect today

© April 2015 Anthony Lawrence

2015/04/10

There's a big change coming to Google Search on April 21st. You can see it now when you google on a smart phone: some results are marked "Mobile Friendly" and the rest are not. Right now, that doesn't affect rankings; as you can see in this search I recently ran, an "unfriendly" page ranks above my own "friendly" page on the same subject.

Mobile friendly tag in Google search

Presumably my page will rise above that and other not-friendly pages after April 21st. Note that this is ONLY true for mobile search and seems to be limited to small screens - that tag does not appear when I search on my iPad. According to 9 Things You Need to Know About Google's Mobile-Friendly Update, it won't affect desktop search either, but they do point out that a non-mobile-friendly page may contribute to higher bounce rates, and that may well affect desk top results, so leaving your pages unfriendly doesn't seem wise.

I've made the necessary changes on this site. Google opines that making your site mobile friendly will increase traffic and lower bounce rates. I haven't observed either of those yet, though I have seen a large drop in Adsense revenue.

I'll update this page after the 21st.


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Inexpensive and informative Apple related e-books:

Photos for Mac: A Take Control Crash Course

Take Control of Preview

Take Control of Parallels Desktop 12

Take Control of Upgrading to El Capitan

Take Control of Apple Mail, Third Edition





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Thu Apr 23 11:04:15 2015: 12672   TonyLawrence

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This Forbes article (link) says that mobile is growing and notes "As advertisers realign their ad budgets in favor of mobile devices, chances are that desktop revenue per search will suffer. "



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