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Adsdaq Ad Network

© December 2007 Anthony Lawrence

Adsdaq has an interesting twist on website advertising: you set the CPM price you want for your ad space, and if they can supply an ad at that price, it runs. If they can't, they'll run a backup ad that you provide - Google, Yahoo or whatever.

The price you set is the price you get - they are charging the advertiser something more than that, but that's not your problem.

Obviously you need to know what your effective CPM rate is. Google and Yahoo do tell you that, but if you aren't breaking your site down by sections or content tags, you may not realize that some of your content may be pulling much harder than others. If you set your Adsdaq rate higher than the highest CPM rate, you not only will get fewer chances at ads, but you will be missing opportunites to use this in the areas that haven't paid as well.

For example, say that overall you've been getting a $3.10 effective CPM for your ads. However, if you break that down, your posts about "Networking Hardware" are pulling a $15.00 CPM while your more common political rants are under $1.00. You would probably do best by NOT using Adsdaq ads on the "Networking Hardware" posts, but setting a $1.00 or so CPM for Adsdaq ads that you'll run on the other pages.

It may not be immediately obvious, but setting higher prices tends to eliminate junk ads, and as you'll always get your normal ads if Adsdaq can't meet your price, there is really nothing to lose (unless you set it so high that you never get any higher priced ads, of course).

You certainly don't want to set your asking price too low: that would just steal from your normal ads. If you aren't entirely sure where to set it, higher is safer. But somewhere in between is the perfect point that will give you the best possible revenue increase.

Finding that"right" price can be difficult, especially if you don't have good historical CPM information, and if you don't have the ability to completely control what ads will run under what circumstances, you may not be able to implement what is really needed (one of the many reasons that I write all my own code).

Adsdaq has a tool that tries to help you set a good CPM rate based on data you provide about what you are getting now. They'll even give you some idea of how often they expect to be able to provide ads at your price. That's all helpful, but this is still hard to figure out.

i picked some positions and sections that never do well and added their code. Reporting is fairly quick: I started seeing figures within an hour of placing the ads. Fill rate was about what I expected. I think this can be a great adjunct to your advertising, but I think finding the correct pricing is difficult and will need constant watching and adjustment. That's another thing to keep in mind: if you'll only make a small amount extra per month because of this, it won't be worth spending much time on..

I came across this at https://www.adesblog.com/.

Got something to add? Send me email.

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-> Adsdaq Ad Network offers extra revenue for publishers

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More Articles by © Anthony Lawrence

Mon Dec 31 19:42:51 2007: 3367   TonyLawrence

I tried this out for 14 days. The performance was decent, but not significantly better than Google.

I disabled it because there was no real difference.. your results might be better, of course.


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