Google Adsense and recession

It's a simple question: will a recession hurt the world of on-line advertising?

On the one hand, if business is lousy, ad rates should fall. That's good if you are an advertiser, bad if you are an advertising publisher.

Some folks say that a recession will turn advertisers away from on-line venues and back to the more traditional newspapers, magazines and radio.

On the other hand, if high fuel costs are a factor, people may do more on-line shopping. If brick and mortar stores close (out of business or just chains tightening up), on-line shopping should become more popular and of course that means more on-line advertising.

Right now, we aren't in a recession. We may be on our way into one, but that's yet to be seen. My Adsense income is reflecting the uncertainty people are feeling: some days it plunges to 50% of "normal" figures and on others it shoots up to double my expectations. Therefore, it's telling me nothing about what the future might bring.

Your opinions?

Got something to add? Send me email.

(OLDER) <- More Stuff -> (NEWER) (NEWEST)

Printer Friendly Version

Home

Opinion

-> Will recession hurt on-line advertising and Google Adsense?

2 comments

Increase ad revenue 50-250% with Ezoic

Inexpensive and informative Apple related e-books:

Take Control of Numbers

Take Control of Upgrading to Yosemite

Are Your Bits Flipped?

Take Control of Apple Mail, Third Edition

Photos: A Take Control Crash Course

More Articles by Anthony Lawrence

Find me on Google+

© 2012-09-10 Anthony Lawrence

Mon Sep 10 03:30:37 2012: 11284 Appledystopia

Yes. My CTR rate is lower. If you have a site oriented towards consumer technology, don't expect a lot of ad clicks when consumer confidence is low. The winners are sites that promote home economics (cooking), starting your own business, and free entertainment.

Mon Sep 10 11:16:47 2012: 11288 TonyLawrence

Interesting thought.

I think I've been hurt more by other factors, but I suppose that is part of it.

------------------------

Printer Friendly Version

Have you tried Searching this site?

Support Rates

This is a Unix/Linux resource website. It contains technical articles about Unix, Linux and general computing related subjects, opinion, news, help files, how-to's, tutorials and more.

Printer Friendly Version