Christine Taylor is president of Keyword Copywriting,
which helps marketing and PR pros leverage their relationships with
technology clients. E-mail her at
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, call her
at 760-249-6071, or check out Keyword's Website at
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Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start?
Remember 5th grade English? You start with an outline.
Outlining has fallen on hard times lately. Mind mapping and brainstorming are much more fashionable. These techniques are great when generating ideas, but once you've got your ideas germinating you've got to outline them. Without an outline, your article will:
Don't let this happen to your outline. If it's been a while since 5th grade - or if your "progressive" school didn't stoop to teach you actual English skills - let me remind you why it's important and how to do it.
Outlining keeps you from writing an unstructured mess. Readers, especially American readers, prefer distinct sections in their media. For example, look at American screenplays. Movies invariably have three acts, and anything that doesn't have them is considered an art film. Effective speeches often contain three parts, and readers like three points because the structure makes easier to retain information.
Outlining shrinks your writing time by a third to a half. How do
you whittle down that pile of research notes and interviews into an
article or white paper? You guessed it - outline it. By assigning
sections to your notes before you start writing, you'll categorize,
simplify and clarify. Not bad before you've even written an
introduction. For example, let's say you're writing an article
about mirroring. You can divide such an article into several
different sections depending on what your client wants to get
across. Here are some examples of different outlines:
Once you've done your research it's simple to assign pieces to different sections. Believe me, it'll light a fire under your writing time.
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More Articles by Christine Taylor © 2011-05-02 Christine Taylor
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