If you buy the new Apple TV, you won't be buying it from Amazon and you won't find an Amazon app on it, which means that you won't be able to watch Prime movies and shows. Apparently Amazon wasn't able to come to terms with Apple, so for now they have picked up their ball and gone home.
The problem is, that ball is not very important. Yes, I have Amazon Prime and we do watch Prime through our Roku. But for everything we watch on Prime, we watch twenty things on Netflix. There have been good things on Prime, but there are a LOT of good things on Netflix. As someone commented on the article referenced below:
"One other thing, if Amazon doesn't release a native tvOS app in 3 months I'll cancel my Prime. If they think I'd pick them over Apple they are sorely mistaken."
Well, I'll be keeping Prime because it does have other benefits for us, but I do understand the sentiment. Although pricey, Apple TV is really slick stuff and I think it's going to be a big seller. I was initially ambivalent, but the more I've seen, the more I think I will buy it. I think many, many others will also, with or without Prime..
Those who never had Amazon won't miss it and the rest of us can switch back to Roku if we want to watch something, but my guess is that we'll probably just gradually forget about it. Amazon is picking the wrong fight.
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