By Dirk HartMay 2006
A few years ago one of my customers forgot to renew their domain name registration. Of course it was poached and when they discovered their website was gone they called me in a panic.
I poked around on the internet and found who owned the domain currently and called - $750.00 was the asking price. My customer thought it was an outrage and in a fit of pique we stopped pussy footing around, hyphenated their corporate name, registered a new domain and moved on.
Really $750 wasn't all that much and I've often wondered what domain names are worth. We often hear that they can sell for large amounts and as I write this you can buy www.SeePhoto.com for about $5000, Hot Teen Singles .com for $29.95 or Cute College Boys .com for the same price (ebay.com)! And gators.com sold in January for $55,000! That's a lot of booty!
How does anyone know if that's a fair price? How can you appraise the value of a domain name? Well, Mario, this is where leapfish.com comes in. This is a site that estimates the value of a domain and can actually compare it to other similar domains.
Of course I immediately plugged in pcunix.com to see what Tony might take for that domain. Unfortunately it's out of my league:
Estimated Base Value: $582.00 Estimated Actual Value: $56,454.00
It gets worse - here are the results for aplawrence.com: Estimated Base Value: $963.00 Estimated Actual Value: $154,562.00
Leapfish.com even provides similar sales data based on similar domains. The similar domains seem to be based on common words parsed out of the domain you type in:
Maybe if they figured out that law is contained within aplawrence.com things could be looking up even more for Tony.
Mailstarusa.com doesn't fare as well:
I guess I'll just keep plugging away at the computer business. It seems to me that comparing the actual website keywords to the comparison sites would yield more accurate results. Leapfish is an interesting tool and with time and data it will get more accurate.
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More Articles by Dirk Hart © 2011-04-30 Dirk Hart