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Search Engine Optimization

© July 2003 Tony Lawrence

I just got another call from one of those places that wants to increase my traffic by submitting my site to search engines. These people are so pathetic. There's really only one search engine that matters right now (Google) and even if you take issue with that (which indicates a certain ignorance of reality), only a handful have any importance at all. Many of the few "also-rans" even use Google as their back-end anyway. But more important is this: Every one of those spiders, Google on down, visits my site regularly (daily in most cases). How on earth could I possibly benefit from "submitting my site"?

There's only one thing that keeps search engines interested: constant new content. That's it. You can read more at https://aplawrence.com/Unixart/webpromo.html but you don't really need to if you understand that content is really all that matters.

If you have a brand new site that Google has not found yet. submit a sitemap through Webmaster tools.

There is no reason to pay anyone for this.

Got something to add? Send me email.

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Inexpensive and informative Apple related e-books:

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Take Control of High Sierra

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