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Copyright December 2005 Tony Lawrence
If you have a small business, you probably do some advertising, even
if it's nothing more than handing out business cards every chance
you get. Maybe you have a web site, but unless you are in
the tech field, you may not do much with it. There's something
new that you can offer with or without a website: podcasting.
Podcasting doesn't mean that you or anyone else has to own an iPod. The name came from that, but all podcasting is just creating an audio file (or maybe even a video) that your customers can play on their computers. It doesn't even require a web site: you can mail a podcast link in email.
You don't even need anything more than a telephone to create a podcast, and many inexpensive digital cameras can create short movie clips if you want to do that.
A very easy way to get started with this is Audio Blogs. For around $50.00 a year, they'll allow you to create and store audio and video files. If you have a website, you can link to the files from your site; see examples of my podcasts.
This can be a great way to communicate with new and old customers. The technology is still new enough that people may listen just for the novelty, but it can also be a very effective way to communicate. For example, contrast this written web page with a similar treatment as an audio podcast:
That was done by telephone; the audio is a little weak in places, but it is still effective. A small investment in better equipment (a good microphone and some editing software) would let you create much more professional results.
Have you tried Searching this site?
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This is a Unix/Linux resource website. It contains technical articles about Unix, Linux and general computing related subjects, opinion, news, help files, how-to's, tutorials and more. We appreciate comments and article submissions.
Many of the products and books I review are things I purchased for my own use. Some were given to me specifically for the purpose of reviewing them. I resell or can earn commissions from the sale of some of these items. Links within these pages may be affiliate links that pay me for referring you to them. That's mostly insignificant amounts of money; whenever it is not I have made my relationship plain. I also may own stock in companies mentioned here. If you have any question, please do feel free to contact me.
Specific links that take you to pages that allow you to purchase the item I reviewed are very likely to pay me a commission. Many of the books I review were given to me by the publishers specifically for the purpose of writing a review. These gifts and referral fees do not affect my opinions; I often give bad reviews anyway.
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