Analyzing Adsense performance with Google Analytics (Part One) It's a little shy of two months since Google integrated Adsense and Analytics. I've been playing with the various report possibilities and am excited about what we will be able to learn from this.
Notice I said "will be able to learn". It's still too early to draw a lot of conclusions - there is just not enough data yet. In this period of time we've served up half a million page impressions, so there are some lessons ready to be reaped, but overall it's just not a long enough time to judge by.
Is There Value in Search Engine Optimization Firms?I spent some time over the past year or so talking to various SEO firms and Adsense consultants. These are people who offer to increase the visibility of your web site or increase Adsense revenues for a fee. Other than pretending to be interested in their services (I'm not), I was completely honest about my site, my present statistics, and my goals. We'll cover all that, but first a statement you probably won't find surprising: There's a lot of snake oil out there.
Google Adsense and recession It's a simple question: will a recession hurt the world of on-line advertising?