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Know your customer
While food shopping last week, we came across a cart full of discontinued items. Prominent among them were a large number of boxes of Peace Cereal "Organic Hearty Raisin Bran with Crunchy Oat Clusters". My first thought was "Why are they discontinuing these and why haven't they sold?".
Who sees the elephant? For most businesses today, a website is very important. A good website can bring in a lot of business, and a bad website can cost you. A "good" website needs good SEO (Search Engine Optimization) good design, good content.. a lot to think about. Where does SEO leave off and Design start? Or vice versa, if you prefer. Where does Business Consulting fit in? What about Copywriting? Why I am asking these questions?
The Inside Track isn't always the right track Most salespeople know that an existing customer is more valuable than a prospect simply because they are more likely to buy from you. They already know that you aren't a fly by night charlatan, that your product was what you said it was, and so on. A lot of the hesitancy of doing business is already swept away.
Who sees the elephant? For most businesses today, a website is very important. A good website can bring in a lot of business, and a bad website can cost you. A "good" website needs good SEO (Search Engine Optimization) good design, good content.. a lot to think about. Where does SEO leave off and Design start? Or vice versa, if you prefer. Where does Business Consulting fit in? What about Copywriting? Why I am asking these questions?
The Inside Track isn't always the right track Most salespeople know that an existing customer is more valuable than a prospect simply because they are more likely to buy from you. They already know that you aren't a fly by night charlatan, that your product was what you said it was, and so on. A lot of the hesitancy of doing business is already swept away.
