APLawrence.com -  Resources for Unix and Linux Systems, Bloggers and the self-employed

How spammers use link farms

http://www.seomoz.org/articles/link-spam-alliances.php is a paper that describes how spammers build artificial search engine rank by building networks of inward pointing pages. If you are a legitimate web site, with real content, these folks steal search engine traffic from you by their tricks.

I'm not sure about some of the conclusions reached by this paper. On the positive side (positive for us, not the spammers), the paper doesn't acknowledge that most sites now use 'rel="nofollow"' in any links added in comments. Major search engines ignore those links, so the spammers don't get any search engine boost from those links.

But I am not sure I can agree with the conclusion that (quote from above paper) "it seems likely that search engine spam in the form of artificial link popularity inflation cannot prosper over long periods of time". I'm not confident of that at all. I think that, like viruses, this will be an on-going war. The search engines will improve their ability to detect artificial linking, but the spammers will find new ways to cloak it. This dance won't end all that easily.



Got something to add? Send me email.





(OLDER)    <- More Stuff -> (NEWER)    (NEWEST)   

Printer Friendly Version

-> -> How spammers use link farms




Increase ad revenue 50-250% with Ezoic


More Articles by

Find me on Google+

© Tony Lawrence



Kerio Samepage


Have you tried Searching this site?

Unix/Linux/Mac OS X support by phone, email or on-site: Support Rates

This is a Unix/Linux resource website. It contains technical articles about Unix, Linux and general computing related subjects, opinion, news, help files, how-to's, tutorials and more.

Contact us





I have been complimented many times and they always embarrass me; I always feel that they have not said enough. (Mark Twain)

It all sounds good from the pulpit,but come Monday morning all the sinners are back to business as usual writing crappy code. (Tony Lawrence)







This post tagged: