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It's only skin deep

I'm sure you've seen this kind of post: "I'm redesigning the blog - the fuchsia just wasn't cutting it and the new logo needed better placement.."

Design IS important. But not in the way most people think. And its not nearly as important as content.

Your blog's design is its clothing and grooming. It's the first thing people see, so it is important that it gives a good first impression. It's also important that it be functional; that people can find what they are looking for, can navigate easily, etc.

But that's all it is. Unless your blog is selling your artistic talents, you don't need it to be beautiful. It can be plain and functional, like jeans and a T-shirt. The content, what you have to say, is much more important than the clothing.

But.. as long as I'm on this subject, I'll mention one other thing. A depressingly high number of blogs look exactly the same. That's partially because a lot of bloggers use the same CMS software, but it's also because bloggers deliberately imitate sites they think are successful.

Some people do that with clothing, too. At some businesses, you see everyone in the same suits, the same ties or scarves. Conformity in the workplace may sometimes be a path to success, but I don't think it is in the blogging world. What causes me to remember you if you blend in with fifty other blogs I saw today?

An interesting post at lettingmebe.blogspot.com about conformity triggered this post, by the way.


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