Google Ad Planner

Google recently added a publisher tab to their Ad Planner tool. This lets us, the publishers, tell potential advertisers more about our sites. For example, here's aplawrence.com as you'd see it in Google Ad Planner. All the stats are pulled from Google Analytics and other sources; the only things I tell them are the site categories, a description and a link to an advertising information page.

This certainly makes Ad Planner a more valuable tool for advertisers. They can zero in on desired demographics and get very accurate data on sites. I'm not sure it really helps a small publisher like me - you'd have to hit a lucky combination of desired demographics to have APLawrence.com pop into view - the larger sites tend to drown out the little guys for almost any search. However, advertisers do find sites in other ways and this now lets them get reliable information more easily than they could previously.

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Tue May 12 13:27:56 2009: Subject: Google Ad Planner   untrusted


Google's certificate prevents my browser from displaying the publisher tab. I am truly untrusted ;-)





Tue May 12 13:31:03 2009: Subject:   TonyLawrence


And yet they want us to trust them :-)

Doesn't seem fair, does it?



Tue May 12 13:32:10 2009: Subject:   TonyLawrence


It's possible that you need to have an AdWords or Adsense account to view those pages.. I don't really know.



Fri May 29 06:34:33 2009: Subject:   Zarada
http://zaradanainternetuzapocetnike.blogspot.com/

Thanks for the tip. I am not sure whether the potential advertisers really look into this information, but it cannot hurt to have it displayed.

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