Liz at Successful-blog.com posted on thinking before you link. It's worth reading,
though I disagree with some of it, and it reminds me of other
Will this link take my readers away forever? You
wrote a post filled with good information. Check
the link to make sure that readers can get
back. If it's near a key point, maybe you
shouldn't interrupt things. The link might work
better at the post's end.
I put links at the bottom where possible, but
sometimes it just doesn't feel right. For example, if I'm quoting as
I did here, I put the link immediately before or immediately after the
quote. It could be done with footnotes, but I don't care for that style.
I also link when I think someone may be unfamiliar with a term, even though
90% of my audience surely won't need the definition - unless I'm sure
all readers will grok it or can find it easily with a search, I'll
put in the reference link.
One thing I never worry about is whether I'm sending readers away. If my
content is so uninteresting that you don't come back, well, that's the
way it is. I can't entrance every human on the planet, and don't need to
either - a small subset of appreciative readers will do just fine, thanks.
I'm also unconcerned if most readers have likely already seen a
link I provide - I try to use title tags that would alert them so they needn't
bother if they have seen it, but I'd rather have the link there for the
one person that has no idea what I'm blathering about.
Liz reminds us to credit the writer. I'm not sure that's always
necessary - the link itself is credit, I think. However, mentioning
the writer by name doesn't hurt if you want to do it, and I do
toss it in now and then.
Finally, I never link just for linking's sake, though I'm sometimes
tempted - but if I don't have anything to add or argue about, I don't
do it. I've sometimes thought of putting up a weekly page of "this is
stuff I thought was interesting but had nothing to say about".. but it
just doesn't seem to fit my personality.
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