Many companies do regular mailings to customers: newsletters, special promotions, that sort of thing. While some still use postal mail, most now use email as the most convenient and least expensive medium.
Unfortunately, few make use of real mailing list programs. Instead, it's typical to find someone maintaining a large list of email addresses in a Word document and using cut and paste to address a mailing. Often the list is too large to do even that with one message, so there may be multiple smaller blocks maintained. Obviously this is not the right way to do it.
Sometimes things are a little better: the groups are defined inside an Outlook distribution list. That's an improvement over a Word cut and paste setup, but it still doesn't have the features of a real program designed to handle mass mailings.
What are the advantages of a true Mailing List program such as is provided with Kerio Mail Server? There are several:
Setting up a mailing list in Kerio Mail Server is very easy. Simply add a list (it needs to match a user name) in Domains->Mailing Lists. Define your policies, and be sure to create a moderator. If users will be subscribing themselves, you will want to send out one last mailing the old way, telling people how to subscribe. If this is a public mail list, you can post the subscribe address on your website.

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