How can I make a Banner Ad?
I had meant to publish this when I put up Your Banner Ads, but I got distracted and
You can use any paint or graphics program to create banner ads.
Depending upon where you are going to use them, you may need to
stick to certain size guidelines. For example, if used here, I prefer that the banner be no more than
468 x 60. You probably do NOT want to use high resolution color,
because you want your banner to load quickly - a banner that loads
slowly may never be seen or may annoy your potential customer.
Your graphics program may be able to create animated banners.
For example, I created this with The
Gimp (see this link for how and why it is "off center"):
You can also find plenty of folks who will create ad banners
from text you supply. These can be free (part of the banner
advertises something they are selling): google for "free banners".
Here's an (awful) example:
There are also places that will create custom banners for you at
reasonable cost. http://www.needbanner.com is
Finally, you can create a "banner ad" that's just text. Google
has shown that these ads can be very succesful. All you need for
that is basic html skills. For example, here's a simple text
|Your Banner Ad Is Text
|But So What?
That's very simple html:
<p><table border=1 rules=none style="margin-left: auto;
margin-right: auto;" width="35%">
<tr><td align=center>Your Banner Ad Is Text</td>
<tr><td align=center>But So What?</td>
You could get much, much fancier.
A banner isn't much good without a link, of course, so you'd put
an <a href= in there, or around the whole thing. Generally if
you were supplying this to someone else to run, you'd just tell
them what you want it pointed at.
It's a good idea to point the ad at some page on your site that
you can track, or to include extra information in the link that you
can extract from your browser logs. This lets you judge the
response to your ad. For example, when I run ads on Google AdWords,
I add "?referrer=google" to the reference link. So, a link to this
page might look like this:
do I make a Banner Ad?</a>
The extra "?referrer=google" doesn't affect anything, but will
show up in my logs, allowing me to easily track how useful the ad
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