It's a simple question: will a recession hurt the world of
On the one hand, if business is lousy, ad rates should fall. That's
good if you are an advertiser, bad if you are an advertising publisher.
Some folks say that a recession will turn advertisers away from
on-line venues and back to the more traditional newspapers, magazines
On the other hand, if high fuel costs are a factor, people
may do more on-line shopping. If brick and mortar stores close
(out of business or just chains tightening up), on-line shopping
should become more popular and of course that means more on-line
Right now, we aren't in a recession. We may be on our way into one,
but that's yet to be seen. My Adsense income is reflecting the
uncertainty people are feeling: some days it plunges to 50% of
"normal" figures and on others it shoots up to double my expectations.
Therefore, it's telling me nothing about what the future might bring.