What reasons Apple might have in joining a Windows benchmarking group?
There's the usual group who think Apple is going to abandon OS X and ship Windows. I think they are so far off base it is hardly worth discussing. Apple gets premium prices for their hardware because they have something better than Windows; it would seem ridiculous for them to become another commodity hardware vendor.
But Apple may be extremely interested in comparing benchmarks against their machine running Windows in emulation software. That's especially true if it's fast, and although you'd never expect it to win against real hardware, a good showing would be great grist for the mill.
Or they may want to go head to head: OS X apps against Windows apps.
Or maybe it's both.
I really think this will turn out to be related to virtualization. If we see RedHat echoing this move, that would seal it (RedHat has announced that they will be building VM into their product). I just can't see dual boot machines as having much value - if you can't get Windows in a vm, sure, dual boot is the next best choice, but otherwise it sure is not. If your need for Windows is constant, you don't want to reboot. If it's once a week or so, you'll probably buy a cheap Windows box rather than dual boot. Virtualization is the way to go, and I can't imagine that Apple doesn't know that.
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