Mac Popularity builds

I use Google Alerts to keep myself updated on various topics I follow. Some of the alerts come in rarely, some every day, and some will list one or two items while others will list more.

Lately, I notice that the alert "Mac OS X" is becoming more active. This morning, for example, it generated five "hits":

 
 LightZone introduced for Mac OS X v10.4 Macworld - San Francisco,CA,USA
 on Tuesday announced LightZone for Mac OS X v10.4. LightZone is a
 digital photo editing and image processing tool that focuses on light
 and objects instead of ...

 Office SP2 Boosts Mac OS X Integration with Exchange Server eWeek -
 Woburn,MA,USA ... 2001 for Mac OS 9. This caused some enterprise sites
 to continue using Outlook 2001 in Mac OS X's Classic environment rather
 than rolling out Entourage. ...

 NetVault (TM) for Mac OS X MacNN - USA Designed specifically for Apple's
 Xserve, Xserve RAID and Xsan product lines, BakBone's NetVault for Mac
 OS X offers users a familiar native Mac user ...

 ArKaos VJ 3.5.1 HW for Mac OS X will be available on our web site ...
 Creative Mac - Newport Beach,CA,USA ArKaos is a world-leading provider
 of technology for live visual performances. Since its start in 1996,
 ArKaos develops visual synthesizers ...

 BakBone Ships NetVault For Mac OS X Server `Tiger' with Native Mac ...
 CCNMatthews (press release) - Toronto,ON,Canada BakBone Software ®
 (TSX:BKB) (Pink Sheets:BKBO), a global provider of data protection
 software, today announced NetVault ® 7.3.1 for Mac OS X Server
 version ...
 
 

Two are on the same subject, and these look like PR style releases, but that's not the point: people are talking more about OS X, more companies are developing software, and public interest is building.

Nice to see.

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