Google adds benchmark comparisons

Google has recently added benchmark comparisons to Analytics. This could be extremely useful and interesting, but unfortunately is not.. well, perhaps it's just too early; this may get better as more people join.

Right now, however, the categories you can choose from are pretty limited, and worse, Google has divided them into three buckets: small. medium and large. Their explanation:

What does "sites of similar size" mean?

Based on the number of visits each site receives, sites of similar
sizes are grouped together under three classifications: small,
medium, and large. This way, you can compare yourself to other
similarly sized sites. You are not able to view benchmarking data
for sites in other size classifications.
 

Okay. But what's "small"? Am I "small", or "medium" and where do I fall wherever I am - near the bottom, the middle, the top? Without knowing that, I don't really know what to make of these comparisons.

And why can't I compare outside of that classification? If I'm "medium" but am near the bottom or the top of that bucket, it would seem very reasonable that I might also want to see the data from the next nearest set, right? I can't imagine that would be difficult, so it seems very arbitrary to me.

Of course this is new - I only heard about it a few weeks ago, and immediately joined: in order to compare yourself, you have to agree to anonymously share your own data. As more folks hear about this and share their Analytics data, the choices available should improve, and possibly Google will allow a bit more flexibility and provide more information about what we are really comparing against.

By the way, it turns out that "small" is really small - I have another site that gets less visits in a month than this site has every hour, but Google was able to show me comparisons for that (and it does pretty well in its category, actually). The "small" benchmark for monthly pageviews showed up as 419, so don't be afraid to join this if you were thinking your site is too tiny.

Comments?

More Articles by Anthony Lawrence - Find me on Google+

Jump to Comments

Many of the products and books I review are things I purchased for my own use. Some were given to me specifically for the purpose of reviewing them. I resell or can earn commissions from the sale of some of these items. Links within these pages may be affiliate links that pay me for referring you to them. That's mostly insignificant amounts of money; whenever it is not I have made my relationship plain. I also may own stock in companies mentioned here. If you have any question, please do feel free to contact me.

Specific links that take you to pages that allow you to purchase the item I reviewed are very likely to pay me a commission. Many of the books I review were given to me by the publishers specifically for the purpose of writing a review. These gifts and referral fees do not affect my opinions; I often give bad reviews anyway.

We use Google third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.